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An altogether better Meal-treat 

& Big Night In promotional experience!

5th Dinner To Dine For

February 10th-23rd 2025 inc. Valentines Day 

Making those special nights in - Special

A unique Meal-treat & Big Night In category specific multi-brand, multi-channel campaign with 4 key activational areas!

A changed format reflecting changed times

5th Dinner to Dine For campaign summary - 4 key activational areas

  • 1. Live RoadShow experiential sampling

    • 8 days heavily branded Big Night In RoadShows at major Foodie Festival and London & Regional mainline stations to include Valentines Day
    • Overall reach 135k and direct engagement 100k
    • Sampling - delivering up to 12k individual sponsor brand samples

  • 2. Media - Radio / Print / On-line

    • Print & on-line; 90+ pieces of campaign & sponsor editorial & 100+ sponsor branded competitions - overall coverage 65 million
    • Radio; campaign editorial across 50 stations - average +6 million coverage
    • Radio/online; sponsor branded competitions across 30-50 stations/sites –coverage approx; 5m & 100-210k entrants

  • 3. Social & Web

    • Branded Social pages with sponsor posts - Facebook / Twitter / Instagram - 120k interactions
    • Branded website - inc. individual sponsor pages - freefromfortnight.co.uk – 80k usv’s

  • 4. Promotional & Trade support

    • Celebrity Chef as campaign spokesperson
    • Win one of five 5* Valentines Eve Dinner Parties for 2 competition
    • Downloadable sponsor branded link saves & coupons
      Sponsor branded PoS - direct & downloadable
    • Campaign Factfile mailings + trade media coverage

  • Branding, Share of Voice & Activation

    • Hi-impact Branding & Equal Share of Voice for all Sponsors
    • Full campaign activation, fully all-inclusive cost, no call on brands marketing resources
    • Up to 8 exclusive Meal-treat, food & Drink categories

  • Campaign Value & Sponsor Cost

    • Overall campaign value - £1.65 million
    • Individual, exclusive sponsor catgeory cost, less than <1% of campaign value

Meal-treat & Big Night In product categories we’d love to fill in 2025…

Accompaniments
Bakery
Beer
Cheese
Chocolate
Coffee
Condiments
Desserts & Ice Cream
Pizza & Pasta
Protein
Ready-meals
Rice & Noodles
Snacks
Soft drinks & Mixers
Starters & Soup
Spirits & Liqueurs 
Vegetarian/Meat-free
Wine & much more…

Join us on a Meal-treat & Big Night In promotional journey

5th Dinner To Dine For – Making those special nights in – Special

  February 10th – 23rd 2025 

Sponsorship

The 5th Dinner To Dine For has exclusive product categories, get more info below:
Sponsorship info email

Media

Find about more about Dinner To Dine For  and it aims & objectives here:
Media info email

Together Is Better in 2024/25

Targeted campaigns covering most major grocery occasions or categories

Click on a campaign panel below to visit the trade info site:

May 27th - June 2nd 2024

28th National BBQ Week –
BBQ & Gastro-grilling

November 20th - 26th 2024

12th National Wine Week + 6th Get Wine Wise – Wine Education

June 17th - July 21st 2024

23rd Gastro Alfresco –
Alfresco eating & entertaining

November 25th - December 1st 2024

1st Mixorama –
At-home cocktails

August 26th - September 8th 2024

1st Free From Fortnight + Veggietopia – Free-from & Plant-based

February 10th - 23rd 2025

5th Dinner To Dine For -
Big Night In

September 9th - 22nd 2024

5th It's Lunchtime –
Brunch & Lunch

March 10th - 23rd 2025

4th A Better Breakfast + National Deskfast Day – Breakfast

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Grocery Gurus – Multi Award-winning, multi-brand, multi-channel & fully sustainable Together Is Better grocery campaigns – www.grocerygurus.co.uk

The originators and multi award-winning UK market-leaders in multi-brand, multi-channel promotional marketing! All our grocery category or occasion campaigns are exclusively activated by Grocery Gurus Ltd and are fully ™trademark protected under UK/EU Intellectual Property Law. Participation in or association with is solely by way of sponsorship and/or agreement with Grocery Gurus Ltd. Contact us: 86-90 Paul Street London EC2A 4NE – 0203 872 2523 – email